Job Description
Assistant Manager – Brand Solutions
Department: Brand Solutions
Designation: Assistant Manager – Brand Solutions
Reporting To: AVP – Brand Solutions
Location: Mohali
About the Role
We are looking for an Assistant Manager – Brand Solutions who can drive client relationships, business development, brand partnerships, campaign ideation, influencer collaborations, and end-to-end campaign execution.
The role requires a combination of strategic thinking, creativity, client servicing, market understanding, sales orientation, and team management to develop impactful brand solutions and deliver successful campaigns.
Key Responsibilities
1. Client Servicing & Relationship Management
- Develop and maintain strong relationships with existing and potential corporate clients, sponsors, and exhibitors.
- Understand client requirements, brand objectives, and business needs.
- Address client queries with a solution-oriented approach and ensure timely resolution.
- Translate client objectives into actionable brand strategies and solutions.
2. Ideation & Strategy Development
- Conceptualize innovative IP ideas and brand solutions for new collaborations and existing campaigns.
- Develop creative and customized pitch decks based on client requirements and market opportunities.
- Research relevant trends and consumer insights to strengthen campaign strategies.
- Brainstorm and develop unique, market-relevant ideas for brand activations and influencer campaigns.
3. Lead Generation & Business Development
- Identify and generate new business opportunities through various platforms and networking channels.
- Conduct research to identify prospective industries, corporate activation opportunities, sponsors, and potential partnerships.
- Explore new opportunities and develop them into compelling client proposals.
- Support business development initiatives and contribute towards achieving team sales objectives.
4. Influencer Marketing & Onboarding
- Identify, scout, and onboard relevant influencers based on campaign objectives and brand values.
- Develop influencer collaboration strategies to maximize campaign reach and effectiveness.
- Coordinate with influencers and internal stakeholders for smooth campaign execution.
- Build and maintain strong professional relationships with influencers.
5. Campaign Execution & Special Projects
- Plan and oversee the execution of digital, on-ground, and integrated marketing campaigns.
- Coordinate with internal teams, clients, influencers, vendors, and other stakeholders for timely execution.
- Manage festival marketing and BTL initiatives to enhance brand awareness and engagement.
- Contribute creative ideas and execution support to special projects.
6. Reporting & Documentation
- Maintain accurate records of campaigns, client communications, feedback, and project status.
- Prepare and support campaign performance reports and ROI analysis.
- Develop case studies and documentation showcasing campaign outcomes and success stories.
- Ensure timely and structured reporting to management.
7. Market Intelligence & Industry Trends
- Stay updated on market trends, competitor activities, emerging opportunities, and developments within client industries.
- Track industry trends and identify potential opportunities for brand solutions and content partnerships.
- Share relevant market insights with the team to support business and strategy development.
8. Team Leadership & Performance Management
- Lead, mentor, and support team members to achieve individual and team objectives.
- Set, monitor, and track individual and team sales goals and KPIs.
- Provide guidance and training to improve team capabilities and productivity.
- Ensure accountability and effective execution across assigned responsibilities.
Key Skills & Competencies
- Client Relationship Management
- Business Development & Lead Generation
- Brand Strategy & Solution Development
- Creative Ideation & Pitching
- Influencer Marketing
- Campaign Planning & Execution
- Market Research & Industry Analysis
- Presentation & Communication Skills
- Negotiation & Stakeholder Management
- Team Leadership & People Management
- Reporting & Documentation
- Strong commercial and problem-solving approach
Key Performance Areas
The role will primarily be evaluated across the following areas:
| Client Servicing & Relationship Management |
| Ideation & Strategy Development |
| Lead Generation & Market Research |
| Influencer Marketing & Onboarding |
| Campaign Execution & Special Projects |
| Reporting & Documentation |
| Market Intelligence & Industry Trends |
| Team Leadership |
|
Ideal Candidate
The ideal candidate should be a creative, commercially driven, and client-focused professional with the ability to identify business opportunities, develop innovative brand solutions, manage client relationships, and lead campaigns from ideation through execution.
The candidate should be comfortable working in a fast-paced environment and collaborating with multiple stakeholders while managing team performance and business objectives.